Life Floor - Winter 2015

Earlier this year I did a few shoots for an awesome client of mine, Life Floor, in Ohio and Minnesota. During every shoot I do with them, I always look to build on the work we've already made and bring something new and a little different to the table. Something that we've worked hard on is producing images that are very light and airy, with an atmospherically clean quality without feeling sterile.

So in that pursuit I decided to employ a new technique that I had first seen on Fstoppers. It is similar to light painting with a long exposure, but instead you use a flash to selectively light an area you want to accent and then combine the images in Photoshop. This technique creates something that would be almost impossible to make with just one exposure and multiple lights or with HDR. In the end each one of these photos contains anywhere from 10-75 individual photos. This whole process is expertly explained and demonstrated in a class by Make Kelley which I highly recommend if you're interested in trying this out for yourself.

We made many other types of photos during this assignment, but I wanted to feature these since they're something new I haven't posted about before. You can see other photos from this shoot on Life Floors web site and this excellent catalog of their products they produced.

Shot with a Canon 5D III and TS-E 24mm f/3.5L II

Tedashii's "Nothing I Can't Do" Music Video BTS Preview

Last month I got a text from Kyle Dettman asking, if I wasn't already doing anything, would I like to come to the filming of part of Tedashii's next music video, Nothing I Can't Do, featuring Trip Lee and Lecrae. I said, eh, yes. During set changes, I pulled the artists aside and grabbed a few shots until the film crew was ready again. Kyle and Chris Fenner did an amazing job shaping this superb lighting, making my job nearly foolproof. Tedashii and Lecrae were very patient and kind as always. They're super talented and a pleasure to work with. Trip Lee was filmed at a separate location and wasn't present for this shoot. The video will be out soon, and I'll update this post with a link when it is released. I've had a chance to see it, and Kyle and the whole team blew it out of the water. It's stunning--a perfect paring with the song and the incredible album as a whole. The feeling and heart that Tedashii put into every track comes though. The album, Below Paradise, came out today, and it's definitely worth checking out. 

Update: I've added the video below!

Shot with the Fuji X100S & Canon 5D Mark III. Processed with VSCOfilm.