A few months ago, I began working with ShotKam Gun Camera to produce images and videos for the release of their latest product. They have designed an action camera that is mounted under the barrel of a shotgun to record and review each shot taken either at home or in the field. It's a serious piece of kit that records full HD at 100fps. For more information on ShotKam checkout there site here.
Earlier this year I did a few shoots for an awesome client of mine, Life Floor, in Ohio and Minnesota. During every shoot I do with them, I always look to build on the work we've already made and bring something new and a little different to the table. Something that we've worked hard on is producing images that are very light and airy, with an atmospherically clean quality without feeling sterile.
So in that pursuit I decided to employ a new technique that I had first seen on Fstoppers. It is similar to light painting with a long exposure, but instead you use a flash to selectively light an area you want to accent and then combine the images in Photoshop. This technique creates something that would be almost impossible to make with just one exposure and multiple lights or with HDR. In the end each one of these photos contains anywhere from 10-75 individual photos. This whole process is expertly explained and demonstrated in a class by Make Kelley which I highly recommend if you're interested in trying this out for yourself.
We made many other types of photos during this assignment, but I wanted to feature these since they're something new I haven't posted about before. You can see other photos from this shoot on Life Floors web site and this excellent catalog of their products they produced.
Shot with a Canon 5D III and TS-E 24mm f/3.5L II
Last month I did another shoot for Life Floor which is an aquatic flooring company making tiles that have some surprising qualities. For more information on them, head over to their site here. I've done several shoots for Life Floor, and as with most product photography, the challenge is to make the product--an inanimate object--connect with the viewer. The easiest way to do this is to introduce someone using the product in a way which highlights the characteristics of the product yet doesn't steal the show from the product. The product, and therefore the company, must always be central.
This shoot was split between two locations. The first was at a water park in Minnesota, and the second was in the Wisconsin Dells which is the water park capital of the world... home to sixteen water parks. The installation in Minnesota was on some stairs leading up to a water slide, which I first thought was going to be rather mundane. It turned out to be quite impressive, though, as it had two sets of heavy wood staircases going up about five stories. Life Floor had selected two girls to be our models and they did a great job running back and forth for me.
Throughout this shoot, my goal was to create images with more drama then what I had done for Life Floor in the past. I almost never go with an HDR effect on my images, but the creative director at Life Floor sent me an image of mine that he had been working with and really liked. It became clear that, for some of the shots, the effect enhanced the image and made their flooring come alive in a way that normal processing didn't accomplish.
Lighting for the above images was very simple--just one main light with a CTO gel directed towards the girls. The forecast called for cloudy skies and rain for all the days that we'd be shooting, and since I wanted the images to look as natural as possible--while maybe a little hyperreal with the HDR--I only brought one big flash to take the place of the sun.
Before going to the Wisconsin Dells we stopped by the Life Floor headquarters. I did another blog post about some shots that I got while in their building, but to add to that, here are some shots of their test lab where they experiment with the flooring and see what its capable of standing. Some of these jars have been here since 2008, exposing chunks of the floor to super harsh chemicals, so harsh that they keep having to replace the mettle tops because they were devolved. But the Life Floor kept on floating unchanged. Crazy stuff.
The second day of the shoot was at the Wilderness Resort, the largest indoor water park in the world. The weather turned nasty, so in-between the rain, we would run inside and ride some slides. Tough day at the office.
It was an awesome trip and I'm grateful to Life Floor for giving me the opportunity to shoot for them!
Shot with a Canon 5D Mark III. Processed in Lightroom with VSCOfilm and Nik Software.