Last month I did another shoot for Life Floor which is an aquatic flooring company making tiles that have some surprising qualities. For more information on them, head over to their site here. I've done several shoots for Life Floor, and as with most product photography, the challenge is to make the product--an inanimate object--connect with the viewer. The easiest way to do this is to introduce someone using the product in a way which highlights the characteristics of the product yet doesn't steal the show from the product. The product, and therefore the company, must always be central.
This shoot was split between two locations. The first was at a water park in Minnesota, and the second was in the Wisconsin Dells which is the water park capital of the world... home to sixteen water parks. The installation in Minnesota was on some stairs leading up to a water slide, which I first thought was going to be rather mundane. It turned out to be quite impressive, though, as it had two sets of heavy wood staircases going up about five stories. Life Floor had selected two girls to be our models and they did a great job running back and forth for me.
Throughout this shoot, my goal was to create images with more drama then what I had done for Life Floor in the past. I almost never go with an HDR effect on my images, but the creative director at Life Floor sent me an image of mine that he had been working with and really liked. It became clear that, for some of the shots, the effect enhanced the image and made their flooring come alive in a way that normal processing didn't accomplish.