I was commissioned to make some headshots for a luxury watch reseller, Crown & Caliber, who was in the process of a rebranding. The client specifically wanted to integrate the watches into the headshots, to create a unique look.The goal was to make two images per employee, one as a business casual portrait and the other as if the subject was modeling their favorite watch in a relaxed manner. I used a very simple lighting setup for these portraits as shown to the right. The main light was a five foot octabank attached to a Profoto B1 Air and was placed fairly closely to the subject. Since this modifier produces a soft light that wraps nicely around the subject, I only needed a minimal amount of fill on the subject's left side and on the background. To accomplish this, I used a Profoto B2 head, bouncing into a white reflector. This left some definition provided by the main light on the subject's features, while minimizing any shadows on the backdrop. Note that I wasn't able to light the background separately since the backdrop chosen by the client was relatively small, though it got the job done. I shot this project tethered so that it would be easier to get feedback from the art director. The camera used was a Canon 5D Mark III with a Canon 100mm 2.8 macro on a tripod. For post production, I only applied some very minor contouring, retouching, and sharpening. Below are some of the images.
Earlier this year I did a few shoots for an awesome client of mine, Life Floor, in Ohio and Minnesota. During every shoot I do with them, I always look to build on the work we've already made and bring something new and a little different to the table. Something that we've worked hard on is producing images that are very light and airy, with an atmospherically clean quality without feeling sterile.
So in that pursuit I decided to employ a new technique that I had first seen on Fstoppers. It is similar to light painting with a long exposure, but instead you use a flash to selectively light an area you want to accent and then combine the images in Photoshop. This technique creates something that would be almost impossible to make with just one exposure and multiple lights or with HDR. In the end each one of these photos contains anywhere from 10-75 individual photos. This whole process is expertly explained and demonstrated in a class by Make Kelley which I highly recommend if you're interested in trying this out for yourself.
We made many other types of photos during this assignment, but I wanted to feature these since they're something new I haven't posted about before. You can see other photos from this shoot on Life Floors web site and this excellent catalog of their products they produced.
Shot with a Canon 5D III and TS-E 24mm f/3.5L II